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Finance, Jonas Vingegaard and why I think teamwork actually is the answer
Posted 29/10/25
I’ve always been a fan of cycling. There’s something fascinating about the way a cycling team works together. Different riders bringing different strengths, timing, and tactics to push each other forward.
It’s one of those rare situations where teamwork genuinely makes the dream work. No one wins alone, and when the race gets tough, the team’s structure decides everything.
For the past few years, I’ve been building Atlab’s Outsourcing team – a part of our CFO Services that doesn’t always fit neatly into what people think of as “consulting.”
Outsourcing, at least the way we do it, is about always having the right skillset available at the right time. You could say it’s about building stamina into your team. Not by adding more people, but by knowing exactly when to bring in the right ones.
I mostly work with founders or leaders of small and mid-sized companies. They’ve got daily operations under control, but they still carry the weight of finance on their shoulders. If their accountant is sick and a budget needs to be ready for the board meeting, it’s still their problem.
That’s where my team comes in.
What cycling teams have gotten right
Over the summer, with Tour de France on the TV and my kids making a chaos around me, it struck me that cycling teams might understand their strengths and weaknesses better than most businesses.
In cycling, every rider knows their role. You don’t send your sprinter up the mountain and expect them to win – you send Jonas Vingegaard. But you also don’t put Jonas in front of the peloton to chase down a breakaway – you send the team. And when someone gets a flat tire, a teammate drops back to help. The race doesn’t stop; the team adjusts.
In business, that’s not always how it goes. When a key finance person quits or calls in sick, everything slows down, or worse, the CEO jumps in to pedal harder. It’s not sustainable.
Many smaller companies still staff their finance teams the old way: handing out tasks to whoever’s available, hiring another full-timer when things get busy, and hoping nothing goes wrong. But business doesn’t move in a straight line, move in sprints, climbs, and sharp turns.
Closing season hits, investor requests land out of nowhere, and suddenly, the team is stretched too thin.
How outsourcing fits into that picture
When I talk about outsourcing, the core idea is flexibility with accountability.
Atlab gives smaller companies a finance team with stamina: You don’t have to worry who’s covering payroll or reporting – we do. You can scale us up or down: 2 hours a month or 200.
And when you suddenly need a specialist for a funding round or a complex forecast, we have one ready.
It’s a bit like having access to the whole peloton. Some days you just need a steady pace and a good wheel to follow. Other days, you need a mountain climber to pull you through the steep part.
What I’m really trying to say
As a founder or CEO, you shouldn’t have to worry about whether your finance setup can handle the next climb. That’s my job.
Outsourcing lets you focus on what only you can do: setting the pace, steering the company forward, and keeping your eyes on the finish line.
And when the terrain gets steep, we’ll make sure your wheels keep turning – and that you’ve got the right riders alongside you.
If any of this sounds familiar, feel free to reach out. I’m always up for a chat.
– Martin, Partner, CFO services